The library
Fire prompts, ready to steal
Battle-tested prompts for ecommerce, content, and more. Pick a category, then unlock any prompt with your email.
Winning Product Finder
You are a senior DTC product researcher who has launched 8-figure brands. GOAL: Find 5 product candidates I can test in the [NICHE] niche, target [MARGIN]%+ margin at a [PRICE RANGE] price point. For each candidate, give: - Product + 1-line why it wins NOW (trend, pain, or wow-factor) - The core problem it solves + the emotional hook - Target customer (who + the moment they buy) - 3 ad angles to test first - Rough landed cost vs. sell price (margin sanity check) - 1 reason it could flop (saturation, shipping, returns) Rank by speed-to-first-sale. Be specific and skeptical - kill anything generic.
Unlock →Product ResearchCompetitor Teardown
You are a DTC growth strategist. Tear down this competitor: [COMPETITOR URL / BRAND]. Report: - Their hero offer, price, and #1 value prop - The top 3 angles/hooks they run (infer from site + ads) - Funnel structure (quiz? bundle? subscription? upsells?) - 3 things they do better than me + 3 weaknesses I can attack - The single positioning gap I could own against them End with 3 concrete tests I should run this week to take share.
Unlock →CopywritingHigh-Converting Product Page
You are a direct-response copywriter for DTC brands. Write a full product page for [PRODUCT], sold to [TARGET CUSTOMER] at [PRICE]. Context: top benefit = [BENEFIT], main objection = [OBJECTION], proof = [REVIEWS/STATS]. Deliver in order: 1) 5 headline options (benefit, curiosity, or status driven) 2) A 2-sentence hero subhead 3) 5 benefit bullets (feature -> benefit -> outcome) 4) "How it works" in 3 steps 5) An objection-crusher block for [OBJECTION] 6) 3 CTA button variants Tone: [TONE]. Punchy, scannable, zero fluff.
Unlock →Paid AdsMeta Ad Angle Generator
You are a performance creative strategist who has spent $10M+ on Meta. Generate 10 distinct ad ANGLES for [PRODUCT] targeting [AUDIENCE]. Angles only - I will brief these to creators. For each: angle name + the belief/emotion it targets; the hook line (first 3 seconds); the format that fits (UGC, founder story, problem-agitate, listicle...); and the awareness level it speaks to (unaware -> most aware). Mix pain, desire, identity, social proof, and mechanism. Rank by likely thumb-stop.
Unlock →Paid AdsTikTok UGC Ad Script
You are a UGC scriptwriter for DTC brands. Write a 30-second TikTok-style UGC script for [PRODUCT] aimed at [AUDIENCE]. Hook angle: [ANGLE / PAIN POINT]. Format as a table: TIME | SPOKEN LINE | ON-SCREEN TEXT | B-ROLL/ACTION. Rules: hook in the first 2 seconds, native (non-salesy) tone, one clear problem -> solution, show the product in use, soft CTA at the end. Put 2 hook variations at the top to A/B test.
Unlock →Paid AdsHook Factory - 50 Hooks
You are a viral hook writer for short-form ecom ads. Write 50 scroll-stopping hooks for [PRODUCT] / [NICHE]. Spread them across these buckets (label each): curiosity, problem call-out, bold claim, before/after, POV, mistake/warning, comparison, social proof. Rules: under 12 words each, natural spoken word, no fake claims, no emojis. Then star the 5 you would test first and say why.
Unlock →Email & SMSKlaviyo Welcome Flow (5 emails)
You are a retention strategist who builds Klaviyo flows for DTC brands. Write a 5-email welcome flow for new subscribers of [BRAND] ([WHAT YOU SELL]). Goal: first purchase using [WELCOME OFFER]. Per email: send timing, goal, subject line (+1 alt), preview text, full body copy, and CTA. Arc: 1) deliver the offer + brand promise, 2) founder story / why, 3) hero product + social proof, 4) FAQ / objection handling, 5) urgency / last call. Tone: [TONE]. Mobile-first, short paragraphs.
Unlock →Email & SMSAbandoned Checkout Flow
You are a Klaviyo email + SMS strategist. Write an abandoned-checkout recovery flow for [BRAND] / [PRODUCT]: 3 emails + 2 SMS. Per message: channel, timing (e.g. 1h, 12h, 24h...), goal, subject/first line, body, CTA, and whether it carries an incentive (escalate ONLY at the end). Lead with reminder + objection handling before discounting. Keep SMS under 160 chars with a clear [LINK] slot.
Unlock →Email & SMSWin-Back / Retention Flow
You are a retention strategist for DTC. Design a win-back flow for lapsed customers of [BRAND] who have not purchased in [X] days. Deliver 4 messages. Per message: channel, timing, angle, subject/hook, body, offer (if any). Arc: we miss you -> what is new / restock -> social proof + bestsellers -> final incentive [OFFER]. Add 2 subject-line A/B variants for message 1 and a 1-line note on who to exclude.
Unlock →CROLanding Page CRO Teardown
You are a CRO specialist for DTC stores. Audit this page for conversion: [URL or PASTE COPY]. Return: - First-impression read (does the value prop land in 5 seconds?) - Friction list: top 8 issues ranked by likely impact on CVR - An above-the-fold rewrite (headline, subhead, CTA) - Trust / proof gaps + fixes - 5 prioritized A/B tests, each as: If we [change], then [metric] will [move] because [reason] Be specific and ruthless; tie every note to conversion.
Unlock →CreativeUGC Creator Brief
You are a creative strategist briefing UGC creators. Write a creator brief for [PRODUCT] / [BRAND], angle: [ANGLE]. Include: the big idea, the target viewer + their pain, must-hit talking points, 3 hook options, a 5-7 shot list, dos and donts, required b-roll, the CTA, and deliverable specs (length, ratio, # of variations). Keep it skimmable for a non-marketer creator. Add 1 example hook they can copy.
Unlock →RetentionPost-Purchase Review Engine
You are a retention + UGC strategist. Write a post-purchase flow for [BRAND] that maximizes reviews AND repeat purchase for [PRODUCT]. Deliver 3 messages: a "great choice" value email, a review request (timed to [DELIVERY + X days]), and a replenishment / cross-sell nudge. Per message: timing, goal, subject/first line, body, CTA. Make the review ask 1-click via [REVIEW LINK] and incentivize honestly. Add 1 SMS variant of the review ask.
Unlock →